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Peirce, Kate; McBride, Michael

doi:10.1023/a:1018833423803

Cited by 23 publications

(1 citation statement)

References 22 publications

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“…This gives rise to stereotypical gender roles. Also, (Peirce & Mcbride, 1999) male spokes-person in advertisements is more common than female spokes-person. Male spokes-person is more likely to remain in the memory of the advertisement receivers.…”

Section: Review Of Literaturementioning

confidence: 99%

The Portrayal of Women in Advertising

Soni

2020

IJEMR

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The portrayal of women in media advertisements, over the decades, has been about unrealistic body images, sexual objectification, physical beauty, and family roles. These advertisements affect the self-esteem and confidence of the female viewers and results in dissatisfaction and pressure to conform to certain body norms. It also affects the way women are perceived and sets men's expectations of a woman's appearance. A study was conducted on 313 respondents to understand the effects of such advertisements. It was observed that advertisements showing unrealistic body images of women pressurized them to conform to body norms. It was also observed that these advertisements affect the way women are accepted in the society. Men's perception of women and their expectations of women's appearance are also affected in the process. Majority of the respondents agreed that they would like to see more reality-based images in today's advertisements.

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Section: Review Of Literaturementioning

confidence: 99%

The Portrayal of Women in Advertising

Soni

2020

IJEMR

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Using entertainment media to inform student affairs teaching and practice related to sex and gender

Davis

2004

New Drctns for Student Srvcs

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A Taste of Louisiana: Mainstreaming Blackness Through Food in The Princess and the Frog

Parasecoli

2010

J Afr Am St

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Food-related practices, behaviors, and values cannot be ignored as relevant markers of power, cultural capital, class status, ethnicity, race, and gender. In the Disney Pictures' film The Princess and the Frog, food is used to negotiate the on-screen presence of Princess Tiana, the first African-American female protagonist in a Disney movie. While Tiana is depicted as a strong and motivated character in her determination to achieve her professional goals, her dreams of success as a restaurateur are constantly framed in terms of actual cooking, an occupation that has been historically connected with black women. Furthermore, she is a practitioner of Louisiana cuisine, heavily influenced by black and Creole traditions but represented as vaguely exotic, non-intimidating, and less racially recognizable than soul food because shared by many non-Black characters. These gastronomical negotiations render her more acceptable and less threatening to mainstream audiences.

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Untitled

Cited by 23 publications

References 22 publications

The Portrayal of Women in Advertising

The Portrayal of Women in Advertising

Using entertainment media to inform student affairs teaching and practice related to sex and gender

A Taste of Louisiana: Mainstreaming Blackness Through Food in The Princess and the Frog

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