“…However, there are SMEs that have reinvented their processes and have rethought on the basis of the new challenges of modernity and have balanced the theoretical aspects of strategic management with management practice (Peralta Miranda, Cervantes Atia, Salgado Herrera, & Espinoza Pérez, 2020;Vörösmarty & Dobos, 2020). In other words, to achieve this balance and overcome the new challenges of modern society, it is necessary to align internal and external aspects of SMEs to achieve effectiveness, productivity and finally, value creation, without losing sight of their peripheral vision, research, development and innovation (Elbanna, Al Katheeri, & Colak, 2020;Filipishyna, Hryshyna, Zhuvahina, Ponedilchuk, & Paska, 2020).…”