Untitled

Abstract

Problem statement. The triangle of sustainable development "economy -ecology -society" needs a powerful media component that would ensure a balanced interaction of the society, government and business structures in the implementation of green technol-ogies. Their implementation requires public support and political legitimacy, which is usually achieved by getting on the "news agenda" and maintaining a consistently high level of media presentation. The transition to renewable energy in most countries is accompanied by opposition from traditional business and certain political circles, and, therefore, requires public discus-