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Abstract

This study aimed to analyse psychological, social, technological and institutional factors in influencing perceived ease of use towards focused educational video sharing site. The acceptance factors were studied based on the technology acceptance model (TAM) constructs, namely perceived usefulness, perceived ease of use, attitude towards the use and behavioural intention. A series of learning software video tutorial in the form of screencast has been developed and uploaded to two forms of video sharing sites which were the focused educational video sharing site (LearnSoftware) and social media based video sharing site (YouTube) to be used in this study. A questionnaire has been used as an instrument to compare and analyse the level of students' acceptance towards both forms of video sharing site based on the original construct TAM developed. Quantitative research method was used and data were collected from 294 students of Multimedia studies (major and minor) from 5 Public Higher Learning Institutions. significant difference found in terms of the attitude towards the use. From the multiple regression analysis conducted, it was found that psychological, and technological factors have a significant connection with the students' perceived ease of use towards focused educational video sharing sites, while social and institutional factors were not significant. In conclusion, the findings of this study can benefit the educational institutions, students and instructors as well as video sharing site developers in understanding students' behaviour on accepting and using the new technology introduced.