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Abstract

Slimming centre is one of the popular places to reshape body figure in Malaysia. Technology innovations are being used by the slimming centre to provide slimming treatments. This research is looking into the preference treatments that commonly offered by slimming centre in Malaysia. Primary data is collected through survey questionnaire. The unit of analysis is the consumers who have experience consuming the treatments in slimming centre. The data was collected based on multiple response questionnaire and analysed by using Statistical Package for the Social Sciences (SPSS). It is found that majority of consumers have experience consuming more than one treatments in the slimming centre since majority of slimming centre is offering slimming treatments in a package. Those slimming centres that offering more treatments within a package might be more attractive for the consumers to choose. This research has highlighted the most common treatments that is normally experienced by the consumers.