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doi:10.35313/ijabr.v6i01.387

Cited by 3 publications

(1 citation statement)

References 62 publications

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“…From its first discovery, BRT was created as a research theory that could find reasons why someone resigns from a company. However, BRT is widely used as a theory that explains human behavior towards something, especially goods or services in the academic field (Gunawan et al, 2024). In particular, BRT is widely used to link attitudes and purchase intentions through an elaboration process of reason to buy and reason against consumption or adoption of technology and green products, such as in the sustainable clothing industry (Diddi et al, 2019), renewable energy industry (Claudy et al, 2013), e-waste recycling (Dhir et al, 2021), banking (Gupta & Arora, 2017), consumer mobile shopping behavior (Gupta & Arora, 2017b), and IOT (Sivathanu, 2018).…”

Section: Behavioral Reasoning Theorymentioning

confidence: 99%

Exploring The Reasons Of Indonesian Young Adult Consumers Toward Sustainably Packaged Food & Beverages Product

Gunawan,

Amalia,

Ramadhan

et al. 2024

JMI

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Sustainable packaging in the F&B industry is now widely used and developed by companies to address climate change issues or reduce costs and increase consumer product value. However, targeted consumers do not always buy products in sustainable packaging for various unknown reasons. The originality of this study is the creativity of young adults as participants, as most researchers do not have a deeper understanding of why consumers are most likely and least likely to purchase sustainably packaged products. It is a consumer survey. In addition, this study contributes to a comprehensive understanding of young adult consumers, purchasing intent, and awareness of sustainable packaging of F&B products. The purpose of this qualitative study was to thoroughly investigate why consumers are most likely and least likely to purchase sustainable packaged F&B products. Twenty-two young adult consumers aged 18-24 were asked the open-ended questions to gain a more in-depth understanding of the topic under the study. Most participants associate sustainable packaged F&B products with price, quality, and appearance as reasons for deciding whether to buy the product. However, some participants also mentioned digital marketing efforts: social media marketing, influencer use, and trend tracking, as reasons for being involved in the product. This study suggests that companies are leveraging digital and traditional strategies to create a complete green marketing mix that reaches a broader range of customers.

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Section: Behavioral Reasoning Theorymentioning

confidence: 99%

Exploring The Reasons Of Indonesian Young Adult Consumers Toward Sustainably Packaged Food & Beverages Product

Gunawan,

Amalia,

Ramadhan

et al. 2024

JMI

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Environmental sustainability behavior model with responsible consumption: study of Indonesian young household consumers

Gunawan,

Februadi,

Hurriyati

et al. 2024

IOP Conf. Ser.: Earth Environ. Sci.

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One of the ecological crisis triggers is unethical behavior in the form of irresponsible consumption, which leads to resource wastage, energy leakage, and a high carbon footprint. Excessive consumption is the beginning of environmental problems as it generates large amounts of waste. Households are the economic sector that contributes the most waste, and demographically, young households tend to be active and have high consumption rates. The consumption behavior of this segment raises concerns as it puts pressure on the environment and sustainable development, which needs to be clarified in this study. This study tests a model of pro-environmental behavior, including environmental concerns and activism in shaping responsible consumption behavior. The model initiated in this research is by the actual phenomena that occur, so it is expected to produce essential insights for environmental planning and management based on aspects of consumer behavior as the main actors in the natural ecosystem.

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Supply chain model for improving material & environment sustainability: an analysis from green supply chain implementation in automobile industry

Huda,

Rahayu,

Furqon

et al. 2024

IOP Conf. Ser.: Earth Environ. Sci.

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Prevention of environmental damage must be considered by all stakeholders in order to reduce the negative effects. As a result, the objective of this inquire about is to set up how a few organizations utilize green supply chain administration and the affect it has on corporate execution. This study uses observation methods to obtain primary data and also uses secondary data from various relevant research sources. According to the findings, 1) Automotive industry has effectively executed green supply chain administration hones. Its application is to employ ecologically friendly raw materials, maximize raw materials, make goods easier to recycle, reduce waste, and encourage environmental activities, 2) Green supply chain management can increase firm performance by increasing efficiency and lowering expenses

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Untitled

Cited by 3 publications

References 62 publications

Exploring The Reasons Of Indonesian Young Adult Consumers Toward Sustainably Packaged Food & Beverages Product

Exploring The Reasons Of Indonesian Young Adult Consumers Toward Sustainably Packaged Food & Beverages Product

Environmental sustainability behavior model with responsible consumption: study of Indonesian young household consumers

Supply chain model for improving material & environment sustainability: an analysis from green supply chain implementation in automobile industry

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