Untitled

Abstract

Having a competitive advantage means for companies the possibility of staying in the market for longer while being profitable. The development of such competitive advantage seems to point, for several years, to the sensitivity of organizations towards social, economic and environmental needs; in such a way that in their processes they are considered and become the ethical response to the demands of the so-called stakeholders (shareholders, employees, suppliers, customers, community and environment). This way of acting by organizations is known as Corporate Social Responsibility (CSR) and consists of a comprehensive set of policies, practices and plans, endorsed and supported by senior management, which are considered in both operations and decision-making. of company