Artificial intelligence (AI) has been broadly used for a long time, but in terms of hearing aids it only came into the limelight in 2004. Although at that time AI was yet to be incorporated into a hearing aid, with improvement in technology, slowly AI began to be introduced. AI included trainable hearing aids, own voice processing, brain-controlled hearing aids, strategies to improve speech perception in noise, and wind noise management in both hearing aids and cochlear implants. This short review discusses these AI technologies and their utility for the user.