2023 6th International Conference on Information Systems and Computer Networks (ISCON) 2023
DOI: 10.1109/iscon57294.2023.10112086
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A/B Testing and Audience Creation for Effective Digital Marketing: Evidences from Facebook Analytics

Nripendra Singh
1
,
Anand Jaiswal
2
,
Pratibha Singh
3
et al.
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