“…The Kraft–Cadbury case sheds light on two distinct corporate cultures that operated on both sides of the Atlantic. Regarding corporate control, market power, and takeovers (Korman, ; Loyola & Portilla, ; Patrone, ; Trichterborn, Knyphausen‐Aufseß, & Schweizer, ), the case demonstrates how mergers can be influenced by outside actors that may have different agendas in negotiations. In this process, we often witness the role and influence of corporate and social “actors, resources, activities, and commitments” (Lenney & Easton, , p. 553).…”