A Behavioral Science Perspective on Consumers’ Engagement With Demand Response Programs

Sloot, Daniel; Lehmann, Nico; Ardone, Armin; Fïchtner, Wolf

doi:10.46557/001c.38831

Cited by 7 publications

(1 citation statement)

References 54 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…The barrier of distrust can be minimized by social motivation. Examples of best practices, information from trusted sources, authorities, people in their own social network, or independent sources is considered as an enable factor for taking part in DR programs [131,136]. Customer awareness builds trust between consumers and utilities or grid operators.…”

Section: Customer Awarenessmentioning

confidence: 99%

A Review of Barriers and Enables in Demand Response Performance Chain

Bogdanova,

Viskuba,

Zemīte

2023

Energies

View full text Add to dashboard Cite

The role of demand response increases considerably with a higher share of renewable energy sources in the energy mix, characterized with more frequent energy market price fluctuations due to mismatch between uncontrollable weather-dependent production and currently relatively inflexible energy consumption. Reallocation of energy consumption from high-price hours to lower price hours helps to avoid extra costs to the entire economy and ensures the possibility to minimize fossil-based energy generation, therefore contributing to the achievement of zero-emission goals. The research aims to analyze involvement stimulating factors of demand-side management and demand response from the angles of various energy sector participants, identifying barriers and enabling a successful implementation and wider development of this important energy transition facilitator. The qualitative methods are as follows: utilizing the conducted literature review; and scrutinizing scientific publications, reports and legal acts. As a result, the authors point out the five main aspects: pricing mechanisms, incentives, technology, government regulation and customer awareness. Demand response requires spectacular human and technological resources and administrative, financial and educational efforts. However, the demand response addresses many challenges, such as cost savings, innovation, integration of renewable energy sources, effective, stable and safe power grid performance, reduced need for costly infrastructure modifications, and greenhouse gas emission reduction. The abovementioned benefits influence what the demand-response brings, and are crucial for modern society and a successful energy transition.

show abstract

Section: Customer Awarenessmentioning

confidence: 99%

A Review of Barriers and Enables in Demand Response Performance Chain

Bogdanova,

Viskuba,

Zemīte

2023

Energies

View full text Add to dashboard Cite

show abstract

From Hesitation to Participation: Examining Behavioural Barriers to Engage Customers in Flexibility Markets

Stampatori,

Rossetto

2024

Curr Sustainable Renewable Energy Rep

View full text Add to dashboard Cite

Purpose of the Review The increasing penetration of distributed energy sources into the electricity system requires greater customer engagement in providing new flexibility services. This article reviews the main behavioural barriers and existing gaps related to customer engagement in emerging flexibility markets. Recent Findings Greater attention should be put on collecting more experimental evidence from the field to finalise the development of appropriate engagement strategies that can avoid unexpected customer reactions, especially when different incentives and information are provided. Summary Based on an extensive review of the literature, we identified three overarching groups of behavioural barriers to customer engagement in flexibility markets, namely: (1) lack of awareness, (2) lack of skills to process information, and (3) inertia. Furthermore, there is still no consensus on the effectiveness of incentivisation mechanisms and information strategies that can enhance customer engagement.

show abstract