“…Most studies which have been conducted around this issue focus on business intelligent (BI) (Azma & Mostafapour, 2012;Nofal & Yusof, 2013;Popovic et al, 2012), data mining (Aghdaie et al, 2014;Weerdt et al, 2013;Zandi, 2014), data linkage (Christen, 2008;Durham et al, 2012;Ferrante & Boyd, 2012) and knowledge discovery in databases (KDD) (Cheng et al, 2012;Lin et al, 2008). Even though these studies focus on the decision-making but they do not focus on the interaction between organizational data and organizational goals.…”