2018
DOI: 10.1080/0305215x.2018.1431234
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A bi-objective mixed-model assembly line sequencing problem considering customer satisfaction and customer buying behaviour

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Cited by 19 publications
(11 citation statements)
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“…Fierce market competition has changed the competition between enterprises from product competition (the original state) to customer resources competition. Rabbani et al (2018) aimed to gain a competitive advantage in the current business environment [22]. Thus, customer focus, researching customers, and exploring how to access customer resources have become indispensable elements of sustainable competitive advantage.…”
Section: Literature Reviewmentioning
confidence: 99%
“…Fierce market competition has changed the competition between enterprises from product competition (the original state) to customer resources competition. Rabbani et al (2018) aimed to gain a competitive advantage in the current business environment [22]. Thus, customer focus, researching customers, and exploring how to access customer resources have become indispensable elements of sustainable competitive advantage.…”
Section: Literature Reviewmentioning
confidence: 99%
“…Also, the branch and bound is used for finding the desired sequence, and the heuristic algorithm is used for large-scale problems. Minimization of total cost of utility work, idle work cost and maximization of customers' satisfaction are used as objectives of model of by Rabbani et al (2018b).…”
Section: Literature Reviewmentioning
confidence: 99%
“…With this method, customers can be prioritized, and according to these priorities, they determine the planning and sequencing of tasks. Rabbani et al (2018b) use RFM and customers' satisfaction and divide orders into two categorized of high priority orders and standard priority orders. Logically after prioritizing, the focus is on customers with high priority because a high percentage of a company's profit depends on them.…”
Section: Literature Reviewmentioning
confidence: 99%
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