A Bibliometric Analysis of Museum Visitors’ Experiences Research

Abstract

This study identified research trends, intellectual connections, and social connections in the field of museum visitor experiences. It also outlines future research to understand existing scientific research and shed light on key areas of research. The study reviewed 407 articles published in peer-reviewed journal articles, which were generated from the Scopus database. Bibliometric analysis software VOSviewer and Harzing POP were used. Citation analysis, co-authorship analysis, bibliometric coupling, and co-occurrence analysis have been employed. Findings highlight the need for increased representation from scholars in the Global South to ensure a more inclusive and comprehensive understanding of museum visitors’ experiences worldwide. Nine key research areas for future studies were identified: sustainability, mixed reality, social media, accessibility, emotion, co-creation, interpretation, exhibition, and museum visitors’ experience and engagement. The results benefit stakeholders and researchers by allowing them to stay informed about the latest developments and breakthroughs in the global academic landscape and visitors’ experiences in museums.