A Bibliometric Analysis of the Eclectic Paradigm in Turkish Literature

Abstract

The Eclectic Paradigm is the most comprehensive theoretical framework that addresses the factors affecting multinational companies' choices to enter international markets. The paradigm, also called OLI, focuses on three advantages: ownership, location, and internalization. In this study, first, the eclectic paradigm is explained theoretically in detail, and the criticisms of the paradigm are discussed. Then, theses and articles on the Eclectic Paradigm in Turkish literature were examined through bibliometric analysis. According to the bibliometric analysis, the publications were classified under the headings of the study field, focused topics, the scope of the eclectic paradigm, data collection method, analysis method, and suggestions for future studies. As a result of this research, the significance of the Eclectic Paradigm, which has made significant contributions to the international literature, was revealed in Turkish literature and suggestions were made to guide future studies.