A Bibliometric Review of Brand and Product Deletion Research: Setting a Research Agenda

Zhu, Qingyun; Martins, Roberto Antonio; Shah, Purvi; Sarkis, Joseph

doi:10.1109/tem.2021.3055459

Cited by 12 publications

(17 citation statements)

References 115 publications

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“…Product management activities by marketing, operations and finance functions have focused on product line and product innovation, acquisition, growth and proliferation. PD-although critical for product rationalization and portfolio management-has received less emphasis (Zhu et al, 2021). PD is important to strategy and supply chains' issues for many reasons.…”

Section: Product Deletionmentioning

confidence: 99%

“…Arguments that product lifecycle theory support for eliminating products at the decline stage can be misleading and not always the optimum point for deletion (Temprano-Garc ıa et al, 2021;Zhu et al, 2021). A contingent strategy theoretical perspective argues that PD decisionmaking tools are subject to industry, supply chain, company, brand and product-specific characteristics-that go beyond the blunt product life cycle theory-would be more appropriate for overall optimal decisions for long-term competitiveness (Hamelman and Mazze, 1972;Zhu et al, 2021). In many cases, based on our observations and communications with managers, a large percentage of companies resort to qualitative discussions and a voting process to finalize PD decisions.…”

Section: Strategic Decision-making Tools and Techniquesmentioning

confidence: 99%

“…The extant literature in product management investigates decisions of new product development (Parker, 2000), product innovation (Lin et al, 2010), product line extension and product family expansion (Jiao et al, 2007). Decisions at the decline stage-for example, product retirement or discontinuation, or deletion-are neglected in academic research (Zhu et al, 2021). Such neglect also exists in practice-although product retirement or discontinuation is acknowledged as a regular activity by managers-due to a lack of formalized managerial decision and evaluation processes (Avlonitis, 1985;Argouslidis and Baltas, 2007).…”

Section: Introductionmentioning

confidence: 99%

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Formalizing the strategic product deletion decision: incorporating multiple stakeholder views

Golrizgashti

Zhu

Sarkis

2022

IMDS

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PurposeMarket uncertainties require organizations to consistently revisit their product portfolio. Theoretically the link between corporate strategy, supply chain and operations for Product Deletion (PD) decisions is lacking. The purpose of this study is to develop a decision support tool that enables managers to evaluate PD decisions across business, supply chain strategies and customer considerations; rationalizing product portfolio variety while realizing long-term organizational competitiveness.Design/methodology/approachThis study applies Quality Function Deployment (QFD) to formalize PD decision-making across multiple functional strategy perspectives. Manufacturing, supply chain, finance and marketing functions are included along with incorporating multiple stakeholder voices from multiple organizational levels—including top-management team members, cross-functional managers and customers. A case study application is conducted using an Original Equipment Manufacturer (OEM) perspective.FindingsThe interrelationships between business, supply chain strategies and customer requirements are identified, along with tensions and tradeoffs using a series of “houses” or relationship matrices. The methodology provides managers with a decision support tool that can be flexible and applicable to aid sound PD decision-making incorporating multiple stakeholders.Originality/valueProduct decisions at the decline stage—for example product retirement or deletion—are neglected both in research and in practice. Having a formalized systematic process can make PD outcomes more objective. The proposed QFD approach is one of the early PD decision support tools—products can be deleted for strategic, operational and customer-related reasons, and the hierarchical interrelationships among various reasons need to be carefully managed to ensure sound product portfolio rationalization.

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Section: Product Deletionmentioning

confidence: 99%

Section: Strategic Decision-making Tools and Techniquesmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Formalizing the strategic product deletion decision: incorporating multiple stakeholder views

Golrizgashti

Zhu

Sarkis

2022

IMDS

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“…In our last article, Golrizgashti and colleagues delve into productdeletion management and its impact on the supply chain. Linking product deletion to the supply chain is emergent and important for organizations [21]. In this last article, they introduce a decision model to help manage these back-end projects-decision models that are in need by managers across industries and product types.…”

Section: Project and Supply Chain Management Concernsmentioning

confidence: 99%

The Continuity of Learning

Sarkis

2021

IEEE Eng. Manag. Rev.

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“…Genellikle bibliyometrik çalışmaların turizm genelinde yoğunlaştığı görülmektedir (Yılmaz, 2017: 66). Marka alanı ile ilgili yayımlanmış bibliyometrik çalışmalar incelendiğinde ise bu alanda Marka (Öcel,2019), Marka Kişiliği (Radler, 2018;Khurana ve Kumar, 2019;Llanos-Herrera ve Merigo, 2019), Müşteri Sadakati ve Marka Yönetimi (Tartaglione, Cavacece, Russo ve Granata, 2019), Marka Kimliği, Marka Kişiliği, Marka İmajı ve Marka Konumlandırma (İnce ve Uygurtürk, 2019), Marka Deneyimi (Salam,2020), Müşteri Sadakati (Siemieniako, 2018;Dubina, Us, Pimonenko ve Lyulyov, 2020), Marka ve Ürün Silme (Zhu, Martins, Shah ve Sarkis, 2021), Marka Trendleri (Majerova, Gajanova ve Nadanyiova, 2021), Marka Değeri (Neme-Chaves ve Rodríguez-González, 2019), Lüks Marka Pazarlama (Aliyev, Taylan Urkmez ve Wagner, 2019), Kar Amacı Gütmeyen Markalama (Sepulcri, Mainardes ve Belchior, 2020), Tüketici marka ilişkileri (Fetscherin ve Heinrich,2014) çalışmalar yer almaktadır.…”

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Türkiye'de Marka Sadakati Konulu Lisansüstü Tezlerin ve Makalelerin Bibliyometrik Profili

Temizkan¹,

Avcı²

2021

JTM

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Bibliyometrik analiz, akademik kurumların, kişilerin ve dergilerin bilimsel performansını ortaya koymayı amaçlayan, bir bilim dalındaki veya araştırma alanındaki gelişmelerin analiz edilmesinin yanı sıra ülkeler ve kurumlar arasında karşılaştırma yapmaya olanak sağlayan nitel bir araştırma yöntemidir. Bu araştırmanın amacı; Türkiye'de marka kavramı konulu lisansüstü tezlerinin ve makalelerin bibliyometri yöntemine göre incelemektir. Bu amaçla, Yükseköğrenim Kurulu Başkanlığı (YÖK) Ulusal Tez Merkezi veri tabanında kayıtlı olan toplam 168 lisansüstü tezi ve Türkiye Akademik Arşivi (Harman) veri tabanından elde edilen 141 makale incelemeye tabi tutulmuştur. Toplanan veriler bibliyometrik analiz yöntemi ile sınıflandırılmıştır. Araştırmada kullanılan parametreler ise hangi yılda yayınlandığı, üniversitesi, anabilim dalı, dili, dergi ismi, araştırma yöntemi, örnekleme seçme yöntemi, örneklem grubu ve araştırma modelinde marka sadakati kavramı ile ilişkisi incelenen kavramlar şeklindedir. Araştırma sonuçlarına göre marka sadakati kavramı ile ilişkisi en çok incelenen kavramlar "Marka Güveni" (40), "İlişki Eğilimi" (22), "Marka Aşkı" (21), "Marka Kişiliği" (19) ve "Güven" (10) kavramlarıdır. Ayrıca araştırmanın diğer sonuçlarına göre marka sadakati kavramı ile ilgili en çok makale türünde ve Türkçe dilinde çalışma yayınlanmıştır. Bununla beraber en fazla tezin yayınlandığı üniversite ve anabilim dalı sırasıyla Marmara üniversitesi ve işletme anabilim dalıdır. Çalışmalarda nicel araştırma yöntemlerinin ve kolayda örnekleme seçme yönteminin ve veri toplama yöntemi anket tekniğinin daha fazla kullanıldığı saptanmıştır.

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A Bibliometric Review of Brand and Product Deletion Research: Setting a Research Agenda

Cited by 12 publications

References 115 publications

Formalizing the strategic product deletion decision: incorporating multiple stakeholder views

Formalizing the strategic product deletion decision: incorporating multiple stakeholder views

The Continuity of Learning

Türkiye'de Marka Sadakati Konulu Lisansüstü Tezlerin ve Makalelerin Bibliyometrik Profili

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