Communication between vehicles and their environment (i.e., vehicle-to-everything or V2X communication) in vehicular ad hoc networks (VANETs) has become of particular importance for smart cities. However, economic challenges, such as the cost incurred by data sharing (e.g., due to power consumption), hinder the integration of data sharing in open systems into smart city applications, such as dynamic environmental zones. Moving from open data sharing to open data trading can address the economic challenges and incentivize vehicle drivers to share their data. In this context, integrating distributed ledger technology (DLT) into open systems for data trading is promising for reducing the transaction cost of payments in data trading, avoiding dependencies on third parties, and guaranteeing openness. However, because the integration of DLT conflicts with the short available communication time between fast moving objects in VANETs, it remains unclear how open data trading in VANETs using DLT should be designed to be viable. In this work, we present a system design for data trading in VANETs using DLT. We measure the required communication time for data trading between a vehicle and a roadside unit in a real scenario and estimate the associated cost. Our results show that the proposed system design is technically feasible and economically viable.