Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference
 2014
DOI: 10.1007/978-3-319-11885-7_47
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A Books Reading Pattern Based on Economic and Psycho-Sociological Factors

Michelle Bergadaà1,
Corinne Faure2

Abstract: This article examines the relative influence of socio-economic variables versus attitudes as regards to consumer behavior towards book reading as a leisure

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