“…Despite the complexities and constraints just mentioned, we are seeing many successes in big data and digitalization in agricultural production and research. 147,200,203 If done correctly, ''digitization allows functionalities to be combined even if they come from different domains, because once they enter the digital domain, they become objects of the same type-data stringsthat can therefore be acted upon in the same way.'' 87 However, as we have observed in our industrial biotechnology innovation activities, getting it done correctly is important.…”