A range of aryl bromides undergo a Heck vinylation reaction with a protected allyl alcohol in the presence of [PdCl(C 3 H 5 )] 2 /cis,cis,cis-1,2,3,4-tetrakis(diphenylphosphanylmethyl)cyclopentane as a catalyst. The reactivity of these allyl alcohol derivatives using a variety of protecting groups has been studied. The best results in terms of substrate/catalyst ratio were obtained with a THP protecting group. In most cases, the major isomer obtained was the (E)-cinnamyl