A business opportunity in the e-era: Apparel network marketing

Li, Quanming; Zhu, Yi; Xuan, Xiao

doi:10.1109/msie.2011.5707441

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“…The garment industry can only keep up with the trend of the times and come out of a unique development path to enhance its core competitiveness by continuously learning the development model of emerging industries, deepening the combination with mobile Internet, cloud computing, big data and Internet of Things, introducing the latest information technology and using it to formulate various strategies for enterprise development. The development and growth of ecommerce, industrial Internet and Internet finance can bring significant changes to the development of traditional garment enterprises, and have a significant role in promoting the transformation and upgrading of garment enterprises [3][4][5].…”

Section: Introductionmentioning

confidence: 99%

Research on the Relationship between Marketing Strategy and Brand Development of Apparel Companies Based on Data Mining Technology

Sun¹

2021

E3S Web Conf.

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The apparel industry is an important part of China’s economy and an important industry that drives the continuous improvement of national living standards. As the size of China’s internal market continues to expand, competition in the apparel industry has become increasingly fierce, making the development of apparel companies face huge challenges. For apparel companies, establishing a brand style that is unique and effective in attracting consumers, along with a sound brand marketing strategy, is a must for apparel companies to survive. This paper takes Company X, which is engaged in the apparel industry, as an example, and firstly analyses Company X’s brand marketing, then introduces data mining technology to analyse the relationship between Company X’s marketing strategy and brand development in view of the shortcomings of Company X’s brand marketing, and finally proposes a corresponding brand marketing strategy in order to provide a reference for the formulation of Company X’s brand marketing plan and promote the development of the apparel industry.

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Section: Introductionmentioning

confidence: 99%

Research on the Relationship between Marketing Strategy and Brand Development of Apparel Companies Based on Data Mining Technology

Sun¹

2021

E3S Web Conf.

View full text Add to dashboard Cite

show abstract

A business opportunity in the e-era: Apparel network marketing

Cited by 1 publication

References 0 publications

Research on the Relationship between Marketing Strategy and Brand Development of Apparel Companies Based on Data Mining Technology

Research on the Relationship between Marketing Strategy and Brand Development of Apparel Companies Based on Data Mining Technology

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