“…Interestingly, these studies have shown that negative environmental conditions, like over-crowding (Alnabulsi & Drury, 2014;Novelli, Drury, Reicher, & Stott, 2013), loud noise (Shankar, Stevenson, Pandey, Tewari, Hopkins & Reicher, 2013), and severe cold (Pandey, Stevenson, Shankar, Hopkins, & Reicher, 2014), can all become positive and enhancing experiences when the environments in which these conditions are encountered embody a sense of shared identity with others. Illustrative of this, Shankar and colleagues (2013) found that levels of noise that met objective definitions of intrusiveness were appraised as more pleasant, interesting, and less uncomfortable, and were listened to longer, by religious pilgrims when they believed that this noise originated from other pilgrims rather than from secular sources.…”