A career advice helpline: a case study from South Africa

Abstract

This case study presents the new career guidance helpline managed by the South African Qualifications Authority in South Africa, a middle-income country. The National Qualifications Framework and Career Advice Helpline represent a national equity-driven initiative using technology to expand access. The model has drawn on contemporary international research and models of innovative systems, while modifying the design for local relevance. It illustrates the need for broadening the parameters in the career guidance profession.

Exploring critical perspectives on labour market information through the lens of elite graduate recruitment

“…Where alternative conceptions of the link between career and decision making do exist they often ultimately have their foundations in a matching model. For example Flederman (2011), Doyle (2011) and Rai (2013) all make links to social justice as a frame for career. They describe how disadvantaged populations have their disadvantages compounded by a lack of access to career information.…”