A Case for Wanderlust: Travel Behaviors of College Students

Shields, Peggy O.

doi:10.1080/10548408.2011.571572

Cited by 24 publications

(21 citation statements)

References 28 publications

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“…Gen Y is known for their propensity to be heavy users of interactive digital media and devices such as SNS and mobile devices (Henrie and Taylor, 2009;Black, 2010;Shambare et al, 2012;Smith, 2012). Additionally, a number of studies have disclosed that students are the principal users of SNS (Pempek et al, 2009;Shields, 2011;Yang, 2012;Kim et al, 2013;Logan et al, 2013;), while other research used students to investigate SNS in terms of attitudes and/or advertising (Bayne, 2011;Chi, 2011;Chandra et al, 2012;Van Noort et al, 2012;Mir, 2013;Hautz et al, 2014). However, the researcher maintained that the sample should be selected from a wider research population group to provide a more comprehensive representation of Gen Y, rather than only using students in the study.…”

Section: Samplingmentioning

confidence: 99%

Effect of Gen Y's Affective Attitudes Towards Facebook Marketing Communications in South Africa

Duffett

2015

E J Info Sys Dev Countries

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The ubiquitous role of technology in the lives of Generation (Gen) Y consumers is commonly recognized in scholarly circles, as well as the pervasive use of interactive and social media among younger consumers, which is significant for marketers from an advertising perspective. Widespread usage of social media such as Facebook is generating billions of dollars in advertising revenue, however, little is known about the attitudes of consumers towards advertising on this conduit in developing countries, especially in terms of the effect of various usage characteristics and demographic factors. This study investigates the influence of Facebook advertising on affective attitudes amongst Gen Y in South Africa (SA). The findings of the inquiry revealed a generally positive predisposition towards Facebook advertising vis‐à‐vis affective attitudes, which makes a noteworthy contribution to the limited social media research on hierarchy response theory in developing countries. This investigation should also assist companies and their brands to understand what makes Gen Y like and develop a preference for their products that are promoted on Facebook, as well as the impact of various usage and demographics variables, thereby abetting the development and implementation of more effective marketing communications on this vast digital interactive medium in South Africa.

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Section: Samplingmentioning

confidence: 99%

Effect of Gen Y's Affective Attitudes Towards Facebook Marketing Communications in South Africa

Duffett

2015

E J Info Sys Dev Countries

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“…The need to study travel motives becomes necessary to help understand travel patterns and interest of different market segments which vary from market to market and person to person (Shields 2011;Correia, Valle & Moco 2007;Jonnson & Devonish 2008;Kim 2007;Meng & Uysal, 2008). In studying travel motivations for the Chinese outbound market Zhang and Peng (2014) suggest that though this is a relatively under researched market segment, most common motivational factors to travel overseas were noted to be knowledge, prestige, enhancing personal relationship, relaxation, experiencing different cultures and lifestyle and shopping.…”

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confidence: 99%

Does travel interest mediate between motives and intention to travel? A case of young Asian travellers

Mohsin

Lengler

Chaiya

2017

Journal of Hospitality and Tourism Management

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“…Since the travel motives vary from market to market or even from person to person, literature suggests that exploring travel motives helps to determine travel interest and patterns (Shields, 2011;Correia, Valle & Moco, 2007;Jonsson & Devonish, 2008;Kim, 2007;Meng & Uysal, 2008). Some studies suggest that with regard to the university students' relaxation and sensation seeking impacts their travel motivation (Dan 1977, Fodness, 1994, Pizam et al 2004, Carr 2005, Field 1999.…”

Section: Testing Of Hypothesesmentioning

confidence: 99%

The influence of Malaysian students’ travel motives on their intentions to discover new places and things

Mohsin

Lengler

Subramonian

2017

Annals of Leisure Research

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According to the WTTC (2015) Economic Impact Report on Malaysia, outbound tourism expenditure in 2014 was Malaysian Ringgit 37.3 billion Malaysian Ringgit (approximately USD 9 billion). It is expected to reach Malaysian Ringgit 78.7 billion Malaysian Ringgit by 2025 (approximately USD 19 billion). The reported growth rate of 7% in outbound travel expenditure reflects the significance of the Malaysian outbound tourist market. This study adapts the Leisure Motivation Scale to investigate the travel motives of Malaysian university students. A theoretical model is proposed with seven hypotheses. Four hypotheses test the relationship between constructs pursuing challenge and exploration, relaxation and building relationships with experiencing adventure. The fourth tests the relationship between experiencing adventure and the intention to discover new places and things. The model also tests the mediating effect of the experiencing adventure between the three constructs and intention to discover new places and things. Structural Equation Modelling with maximum likelihood method is used to test all relationships simultaneously from the 569 responses using Amos 20.0. Findings from the study suggest that pursuing challenge and exploration, relaxation and building relationships on vacation influence the perception of the importance of experiencing adventure. Additionally, the positive effect of the perception of the importance of experiencing adventure on the intention to discover new places and things was also verified. The mediating effects of experiencing adventure were not significant. The study also has implications for tourism industry practitioners. From a marketing perspective, new and unexplored markets present potentially uncontested opportunities and therefore significant profit potential for tourism destinations struggling to gain an edge over competitors. The new insights generated from these test findings are unique as they reflect on an unexplored market segment in the ASEAN Region.

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A Case for Wanderlust: Travel Behaviors of College Students

Cited by 24 publications

References 28 publications

Effect of Gen Y's Affective Attitudes Towards Facebook Marketing Communications in South Africa

Effect of Gen Y's Affective Attitudes Towards Facebook Marketing Communications in South Africa

Does travel interest mediate between motives and intention to travel? A case of young Asian travellers

The influence of Malaysian students’ travel motives on their intentions to discover new places and things

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