A case study in the use of audio-visual essays for university screen and media assessment

Godfrey, Nicholas

doi:10.1080/25741136.2021.1832771

Cited by 2 publications

(1 citation statement)

References 9 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Moreover, the editing experience allowed for experimentation and technical training that have not traditionally been given space in academia. 48 As MONTERO's platform-based transmedia campaign had already taken place, the broad number of promotional activities used by Lil Nas X presented methodological difficulties. 49 As this project documented a transmedia campaign that had already occurred, it was impossible to collect all possible data, because live promotional content such as Instagram stories were no longer available.…”

Section: Methodsmentioning

confidence: 99%

Quare(-in) the Mainstream: Deconstructing New Media in Lil Nas X’s MONTERO

Thomas¹

2022

Sonic Scope: New Approaches to Audiovisual Culture

View full text Add to dashboard Cite

This video essay explores how Lil Nas X's debut album MONTERO (2021) uses the intertextual, post-media possibilities of new media platforms to produce a daring intervention into the dynamics of gender fluidity and race. Contributing to research on New Queer Cinema (NQC), it critiques B. Ruby Rich's assertion that NQC's shift from outsider to mainstream cinema has resulted in the demise of its boundary-pushing elements. Instead, it suggests that with MONTERO, Lil Nas X has collated NQC's practices across new media platforms to enable new, radical expressions of gender and race to arise. This project considers Lil Nas X's work through the lens of "quare theory," a theory coined by E. Patrick Johnson which specifically centres the lived experiences of black LGBTQIA+ people. 1 Following an examination of the theoretical and historical context surrounding Lil Nas X, MONTERO, and NQC, I argue that the theorisations underpinning MONTERO, such as the media swirl, transmedia and remediation amplify the album's NQC characteristics. I also consider the myriad ways by which Lil Nas X is feeding into a bigger cultural rupture, wherein other mainstream artists are cultivating quare spaces and assimilating NQC's ideologies into popular culture. The video essay concludes by suggesting Rich's stance on NQC's position in the mainstream ought to be reconsidered, due to the exemplary "quare-ing" of the mainstream exhibited in Lil Nas X's MONTERO.

show abstract

Section: Methodsmentioning

confidence: 99%