“…PCEPs and conservation initiatives often have major goals of building natural capital (biodiversity), social capital (e.g., values, sense of place), human capital (knowledge, skills), and economic capital (financial) (Balestri et al, 2017; Chancellor et al, 2021; Moore et al, 2006), rather than simply aiming to change behavior. It is evident that many PCEPs incentivize learners by providing technologies (e.g., fuel‐efficient stoves), teaching/learning materials, employment opportunities, artisan opportunities, etc., but few publications provided details about costs, longevity, or challenges with providing incentives (Dolins et al, 2010; Kahlenberg et al, 2021; Kendall et al, 2021; Patel et al, 2005). After reviewing the publications and websites, we were left with the burning questions of “how did you make this happen and what went wrong?” If we are to emerge from our current extinction and conservation crises, we must move forward with the deep knowledge of the creation and growth of the longer‐term programs and the challenges faced at a much deeper level.…”