A Case Study On Customer Satisfaction Towards Online Banking In Bangladesh

Abstract

Today's technological era has made all daily tasks much easier than they were in the past. Everything has been digitized thanks to technology. A further one among them is banking. Technology has resulted in many improvements in the banking industry. Every task in the banking sector is digitized, from account opening to money transfers through online banking, eliminating the need for customers to visit banks and wait in long queues. This makes work for both customers and banking institutions easy, efficient, and quick. Online banking also encourages competition among banks to offer their customers better services and draw in a growing number of customers. to check the level of customer satisfaction. 500 randomly chosen and conveniently placed individuals are surveyed to achieve this. The result of the research shows that Privacy & Security, Online Bill Pay, Fund Transfer, any time anywhere use, Update information, delivers services and save time and energy are directly related to Customer Satisfaction towards Online Banking in Bangladesh.