2016
DOI: 10.5539/ibr.v9n6p31
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A Case Study on Performance Implications of Hybrid Strategy in Automotive Supplier Industry

Abstract: The aim of this study is to explore the impact of hybrid strategy on firm performance in a wire harness firm operating in the automotive supplier industry at Antalya Free Trade Zone in Turkey. It was the gap in literature concerning this relationship between hybrid strategy and firm performance under conditions of environment turbulence in the automotive supplier industry that motivated this study. The research question was pursued through in depth interviews with top-level managers of the firm. Data obtained … Show more

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Cited by 3 publications
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“…These studies argued that hybrid strategy, simultaneously combining various components of three competitive strategies, helps organization to achieve better performance and sustainable competitive advantage. Of late, business environment has become more challenging, dynamic, and unstable, which Ozdemir and Mecikoglu ( 2016 ) called as ‘turbulent environment’. This turbulent environment is characterized by intense and increased market competition, abrupt changes in demand and supply, market unpredictability, and political, social, and economic instabilities (Lapersonne et al, 2015 ).…”
Section: Hybrid Strategy and Flexibilitymentioning
confidence: 99%
“…These studies argued that hybrid strategy, simultaneously combining various components of three competitive strategies, helps organization to achieve better performance and sustainable competitive advantage. Of late, business environment has become more challenging, dynamic, and unstable, which Ozdemir and Mecikoglu ( 2016 ) called as ‘turbulent environment’. This turbulent environment is characterized by intense and increased market competition, abrupt changes in demand and supply, market unpredictability, and political, social, and economic instabilities (Lapersonne et al, 2015 ).…”
Section: Hybrid Strategy and Flexibilitymentioning
confidence: 99%