A Case Study on the Survey Based Research of Customer’s Choice of Toothpaste in Rajasthan’s Population

Abstract

Toothpastes are essential part of dental hygiene and help prevent multiple and widespread tooth and gum diseases. The customer’s choice of toothpaste sheds light on this knowledge of dental hygiene among the customers of various ages, sexes, ethnicity, financial statuses, geographical locations, etc. In present article, a survey was conducted among 300 people from different parts of Rajasthan. The questionnaire used was kept consistent and covered various aspects to generate ultimate customer satisfaction, while assessing future needs and satisfaction level of consumers. Results have been evaluated with the help of pie charts and further evaluation and studies on them have been done to give detailed conclusion. The information can help understand the type of oral hygiene methods that patients feel comfortable to approach and use. It can also help to understand the knowledge level of patients regarding dental hygiene.