A Case Study on the Entrepreneurial Process of Push and Pull Women Entrepreneurs

Abstract

The study presents two entrepreneurship typologies: necessity-driven and opportunity-driven. ‘Opportunity’ entrepreneurs start a business to pursue an opportunity, while ‘necessity’ entrepreneurship is requirement-based and attempts for the best option available in the absence of alternate employment opportunities. Push and pull effects are analogous to necessity-based and opportunity-based entrepreneurship. The study explored success through stages of the entrepreneurial process. The push entrepreneur proved her resilience despite the absence of spousal support. Behind the pull entrepreneur’s success was spousal support. The key findings are that success is influenced by the entrepreneur’s grit, willpower and attitude. The objective of the case is to study two typologies of entrepreneurship, based on their motivation to become an entrepreneur—necessity-driven and opportunity-driven. It also examines the various factors that could influence the success of entrepreneurship. Both entrepreneurs discussed in the study had several common factors. The two succeeded in their entrepreneurship due to their sheer grit, determination and a feeling of higher purpose. Multiple pieces of evidences exist to show that grit is a success factor linked to positive outcomes. The phenomenon studied in this case include ‘opportunity’ and ‘necessity’ entrepreneurs. It also studied the push and pull effects in entrepreneurship, which are analogous to opportunity-based and necessity-based entrepreneurship. The push entrepreneur was involved in boutique business, and pull entrepreneur was in catering business. The findings are that the push entrepreneur demonstrated resilience despite many drawbacks. The success of the pull entrepreneur’s involved spousal support too. In both cases, the critical finding is that success is influenced by the entrepreneur’s grit, willpower and attitude. Further, neither of the women entrepreneurs took any loan to fund their business. Both entrepreneurs discussed in the study had a few common factors. Both of them were educated. The two entrepreneurs exhibited grit, determination and a feeling of higher purpose. Grit has been found to be a success factor and linked to positive outcomes.