“…Extensive studies and analyses have been done on a broad range of our most basic concepts, such as time, cause, event, mind, thought, memory, self, knowledge, morality, etc. These studies reveal that virtually all of our abstract conceptualization and reasoning is structured by metaphor (Gibbs, 1994;Kovecses, 1990;Lakoff, 1987;Lakoff & Johnson, 1980, 1999Sweetser, 1990;Turner, 1991;Winter, 1989Winter, , 1999.…”