Catalytic hydrogenation of bio-oil provides an avenue to produce renewable chemicals. To this end, electrocatalytic hydrogenation is especially interesting when powered using low-carbon electricity; however, it has to date lacked the needed selectivity: when hydrogenating bio-oil to oxygenated hydrocarbons, for example, it reduces the desired oxygenated groups (-OH and -OCH3). Here we report that Rh and Au modulate electronic structure of Pt and steer intermediate energetics to favor the hydrogenation while suppressing deoxygenation using computational studies and in-situ spectroscopies. PtRhAu catalysts achieve a record 47% faradaic efficiency (FE) and a partial current density (Jp) of 28 mA·cm-2 toward oxygenated 2-methoxycyclohexanol from lignin-derived guaiacol under room temperature and ambient pressure, representing 1.5x FE and 3.5x Jp increases compared to the best prior reports. We further demonstrate an integrated lignin biorefinery where wood-derived lignin oils are selectively hydrogenated and funneled to the oxygenated 2-methoxy-4-propylcyclohexanol using PtRhAu catalysts.