A Cloud Computing Solution for Digital Marketing: A Case Study for Small and Medium-Sized Enterprises

Esteves, Micaela; Piedade, Maria Beatriz; Pereira, Angela

doi:10.1007/978-3-319-75175-7_82

Cited by 1 publication

(1 citation statement)

References 6 publications

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“…In accordance with the above, a digital marketing plan can enable organizations to integrate different media, hence the strategic focus of any company, must be determined in part by the type of virtual tools that can insert in its operation. If a company today, wants to reach more domestic and foreign customers necessarily will have to embrace ICT tools as part of their daily work [12].…”

Section: Digital Marketing Strategies and Their Importance For The Fomentioning

confidence: 99%

Digital marketing as a promoter of entrepreneurship in the footwear sector in Colombia

Redondo¹,

Avila²,

Palma³

2018

ces

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Entrepreneurship in Colombia has gained great importance in recent years, and it is thanks to this that, according to information from the Ministry of Industry, Trade and Tourism, a large part of the formal employment in the country is generated, since with the creation of small and medium-sized enterprises the business dynamic has managed to position itself. Many of these undertakings are in the footwear sector, as the country has high consumption indicators in this line, so this research proposes to analyze how it could favor companies in the sector with the insertion of digital marketing, thus exploring the advantages offered by ICT in this regard. The research is based on a mixed design, as it combines quantitative tools with the revision of sector and qualitative figures, as it raises reflections on the inherent aspects of ICT and alternatives for trade today. The final results show growth opportunities for entrepreneurs in the sector, highlighting the importance of training and education for leaders and actors of organizations. 4060Remedios Pitre Redondo et al.

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Section: Digital Marketing Strategies and Their Importance For The Fomentioning

confidence: 99%

Digital marketing as a promoter of entrepreneurship in the footwear sector in Colombia

Redondo¹,

Avila²,

Palma³

2018

ces

View full text Add to dashboard Cite

show abstract

A Cloud Computing Solution for Digital Marketing: A Case Study for Small and Medium-Sized Enterprises

Cited by 1 publication

References 6 publications

Digital marketing as a promoter of entrepreneurship in the footwear sector in Colombia

Digital marketing as a promoter of entrepreneurship in the footwear sector in Colombia

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