Background
Internet-based cancer risk assessment tools might be one strategy for translating epidemiological risk prediction research into public health practice. Understanding how such tools might affect key social-cognitive precursors of behavior change is crucial for leveraging their potential into effective interventions.
Purpose
To test the effects of a publicly-available Internet-based breast cancer risk assessment tool on social-cognitive precursors of physical activity.
Methods
Women (N=132) aged 40–78 with no personal cancer history indicated their perceived risk of breast cancer and were randomly assigned to receive personalized (www.yourdiseaserisk.wustl.edu) or non-personalized breast cancer risk information. Immediately thereafter, breast cancer risk perceptions and physical activity-related behavioral intentions, self-efficacy, and response-efficacy were assessed.
Results
Personalized information elicited higher intentions, self-efficacy, and response efficacy than non-personalized information, ps<.05. Self-efficacy and response efficacy mediated the effect of personalizing information on intentions. Women who received personalized information corrected their inaccurate risk perceptions to some extent, ps<.05, but few fully accepted the information.
Conclusion
Internet-based risk assessment tools can produce beneficial effects on important social-cognitive precursors of behavior change, but lingering skepticism, possibly due to defensive processing, needs to be addressed before the effects can be maximized.