This article aims to develop an analysis of scrambling or word order variation in Korean from a
pragmatic/cognitive perspective. Although extensive research has been carried out on this issue, most extant research attempts to
provide analyses of the phenomenon by identifying grammatical features posited for syntactic operations. Unlike the previous research,
we demonstrate that word order variation needs to be understood with respect to its communicative function; it is motivated by the
speaker’s intention to convey information more effectively. It is emphasized that understanding the association between
information structure and word order variation should be an essential task for the analysis of the latter phenomenon. We further
discuss five conversational strategies that motivate non-canonical word orders, which include juxtaposition, backmasking, right
dislocation, add-on, and floated quantifier strategies.