Creativity and memory are intertwined: memory accesses existing knowledge, while creativity enhances it. Recent evidence links memory enhancement with insight or "Aha!" moments, often accompanying creative solutions. Behavioral studies have shown that solutions with accompanied insight are better remembered later. While neuroscientific evidence regarding this insight memory advantage (IMA) remains limited, we propose three underlying mechanisms: a noradrenergic arousal circuitry involving the amygdala, dopaminergic reward-prediction pathways in SN/VTA, ventral striatum and hippocampus, and efficient integration of novel information into existing schemas mediated by medial prefrontal cortex. These mechanisms likely synergistically enable rapid learning with insights. Understanding the neural basis of the IMA holds implications for education and problem-solving strategies. Further research is essential for leveraging this IMA in practical contexts.