While sets of constraints have become normalised in research production, the COVID-19 pandemic mandated shifts in research ontologies, epistemologies and methodologies. The society-wide, real-time experiment of the pandemic lockdowns constructed a set of prefigurative counterfactual contexts in which alternative structures and processes came to be, albeit briefly, normalised. Two examples illustrate the risks and opportunities that emerged. Firstly, the turn to autoethnography and creative methods offers a methodological challenge to the minoritisation of certain voices within the academy. Secondly, and more substantively, pivots in response to lockdowns offered glimpses of labour market inclusion best practice through the prefiguration of alternative workplace norms, suggesting the potential value of prefigurative counterfactuals as research method. Nevertheless, both methodological and substantive insights explored here in the context of the COVID-19 pandemic were mediated by technology which has the potential to reproduce embedded dominant epistemologies and ontologies.