A combined experimental/computational study has been performed for flow in a rotating serpentine passage which approximates the internal cooling passage for turbine blades. Experimental results are presented in Part I and computational results, in Part II. Benchmark quality velocity measurements were acquired by laser-Doppler velocimetry at Reynolds number of 25,000 and Rotation number of 0.24. The results were used to assess the influence of the Coriolis force on the velocity characteristics and to explain the heat transfer phenomena observed in Wagner et al (1991). The results showed an increase in streamwise velocity on the high pressure side and a decrease in streamwise velocity on the low pressure due to Coriolis effect. Cross-stream, tangential and rms velocities indicated the presence of swirl, strong secondary flow and large turbulent fluctuations in the vicinity of the turns.