“…There are, in fact, several ontologies developed to account for interactions on social media, situated, for the most part, situated in the context of either semantic web engineering social media data analytics (Mika, 2004). They are focused on providing formalisms that aid the analysis of platform connectivity structures between SNS users (Golbeck & Rothstein, 2008), sentiment analysis (Kumar & Joshi, 2017;Thakor & Sasi, 2015), influence (Razis & Anagnostopoulos, 2014), social network analysis (Pankong et al, 2012), user activities (Rosenberger et al, 2015) and product recommendations on SNS (Villanueva et al, 2016). Additionally, different ontologies draw from practical argumentation theories (e.g., Mann & Thompson, 1988;Toulmin, 1958;Walton, 2006) to account for the argumentation structure in social media conversations (for a survey, see Schneider et al, 2013).…”