A Comparative Analysis of Fashion Product Planning Process by Art Collaboration Type

Sun, Zhong Yuan; 박사과정, 연세대학교 대학원 생활디자인학과; Xue, Bai; Lee, Jee Hyun

doi:10.18652/2019.19.3.8

Cited by 1 publication

(3 citation statements)

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“…Among them, art collaboration is characterized by applying the existing form of artwork to advertising or product design so that the positive image of artistry is transferred to the product [10]. Through the vitality and rarity of the artist's creation or unique artistic sense, it gives a new image by linking artistic sensibility to existing products and ultimately brings a sense of wanting to own and consume it to consumers [2]. Ju and Koo have categorized the characteristics of art collaborations as follows: originality, aesthetics, symbolism and scarcity [11].…”

Section: Related Studies 21 Art Collaborationmentioning

confidence: 99%

“…Collaboration as a means of generating added value through cooperative efforts has emerged in diverse forms within numerous sectors. In particular, collaborative endeavors within the artistic realm have gained recognition as an effective marketing strategy capable of satisfying consumers' desire for emotional and aesthetic experiences and as a way of pursuing profit maximization through emotional benefits [1] [2].…”

Section: Introductionmentioning

confidence: 99%

“…[ Hedonistic (4) Quality-oriented (5) Extroverts ( 5) Individualizers (2) hedonist (1) Quality-oriented (4) Exhibitionist ( 16) Confident ( 5) Individuality ( 3) Hedonistic (10) Quality-oriented (8) Exhibitionists (12) Confident (3) Individuality-seeking (11) Quality-oriented (4)…”

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confidence: 99%

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Analyzing Art Collaboration Preferences on Characteristics and Consumer Types

Kim,

Kim

2023

JDMCT

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As the convergence phenomenon increases in modern society, it is important to create added value through collaboration in various fields. In particular, art collaborations are recognized as an effective marketing strategy to satisfy consumers' desire for emotional and artistic experiences. However, there is a relative lack of research on the relationship between consumption and collaboration. In this regard, the purpose of this study is to analyze the characteristics of art collaborations and the consumers' preferences towards the collaboration by their consumption type. By doing so, this study aimed to provide basic data on art collaboration that can contribute to the creation of profits between artists and collaborators. The results of this study are expected to help establish a systematic foundation for the art collaboration industry.

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Section: Related Studies 21 Art Collaborationmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%