A Comparative Analysis of Restaurant Websites and Hospitality School Restaurant Websites

Moreo, Andrew; Çobanoğlu, Cihan; DeMicco, Frederick J.

doi:10.1080/10963758.2007.10696896

Cited by 12 publications

(3 citation statements)

References 7 publications

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“…The role of web site personality, utilitarian and hedonic web browsing 1. Introduction Previous studies (Law et al, 2014;Berezina et al, 2012;Powley et al, 2004;Cobanoglu et al, 2011;Moreo et al, 2007;Cobanoglu et al, 2013) indicate that information technology advancement has substitutional impact on tourism and hospitality industry sector and subsequently boosts online sales of travel agencies and other reservation services (Kim et al, 2012Moreno et al, 2015;Zhao et al, 2014;Park et al, 2003).…”

Section: Online Impulse Buying Of Tourism Productsmentioning

confidence: 99%

Online impulse buying of tourism products

Rezaei

Ali

Amin

et al. 2016

Journal of Hospitality and Tourism Technology

107

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Purpose-The purpose of this paper is to examine the structural relationship between web site personality, utilitarian web browsing, hedonic web browsing and online impulse buying of tourism products. Design/methodology/approach-A total of 405 valid online questionnaires were collected to empirically test the measurement and structural model using partial least square path modelling approach, a variance-based structural equation modelling technique. The study sample includes experienced online shoppers who performed shopping tourism products and services via internet medium. Findings-The results imply that web site personality is a second-order reflective construct comprising solidity, enthusiasm, genuineness, sophistication and unpleasantness. web site personality positively influences utilitarian web browsing, hedonic web browsing and online impulse buying; and both hedonic web browsing and utilitarian web browsing positively influence online impulse buying. Originality/value-Online impulse buying of tourism products has not been profoundly explored in current literature, despite its important implication for managers, academicians and consumers alike. This study contributes to the field of e-commerce marketing, retailing and e-tourism research.

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Section: Online Impulse Buying Of Tourism Productsmentioning

confidence: 99%

Online impulse buying of tourism products

Rezaei

Ali

Amin

et al. 2016

Journal of Hospitality and Tourism Technology

107

View full text Add to dashboard Cite

show abstract

“…Kim, Kim, and Han (2007) examined the perceptions of potential customers of seven online travel agencies through an online survey, and identified low fares and security as being the most important website attributes. To create a ''best practice'' standard for restaurant website analysis, Moreo, Cobanoglu, and DeMicco (2007) compared industry and academic restaurant websites by evaluating over 400 individual criteria in seven major categories.…”

Section: Journal Of Travel and Tourism Marketingmentioning

confidence: 99%

Information Technology Applications in Hospitality and Tourism: A Review of Publications From 2005 to 2007

Law

Leung

Buhalis

2009

Journal of Travel & Tourism Marketing

286

175

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ABSTRACT. The tourism and hospitality industries have widely adopted information technology (IT) to reduce costs, enhance operational efficiency, and most importantly to improve service quality and customer experience. This article offers a comprehensive review of articles that were published in 57 tourism and hospitality research journals from 2005 to 2007. Grouping the findings into the categories of consumers, technologies, and suppliers, the article sheds light on the evolution of IT applications in the tourism and hospitality industries. The article demonstrates that IT is increasingly becoming critical for the competitive operations of the tourism and hospitality organizations as well as for managing the distribution and marketing of organizations on a global scale.

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“…Previous research has shown that websites can be an important tool for hospitality and tourism marketing (Aaberge et al, 2004;Bai et al, 2006;Beldona and Cai, 2006;Law and Bai, 2008;Litvin et al, 2004;Park and Gretzel, 2007). However, great variations exist in restaurant companies' capabilities in using available and effective technology applications to optimize the marketing potential through the internet (Moreo et al, 2007). Oftentimes, restaurant companies are found in a position of embracing the presence of a company website as the complete internet marketing solution.…”

Section: Introductionmentioning

confidence: 99%

Towards a functional model of website evaluation: a case study of casual dining restaurants

Gregory

Wang

DiPietro

2010

Worldwide Hospitality and Tourism Themes

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Purpose -The purpose of this paper is to propose and apply a conceptual model that can be used to evaluate the functional performance of hospitality and tourism websites. This model will evaluate the websites from the perspective of information provision, communication, transactions, relationships, and technological merit, and how that applies to overall website functionality. Design/methodology/approach -The paper uses a case study methodology in order to evaluate a random sample of the top 400 casual dining restaurant chains of 2007. The casual dining restaurant segment is chosen because of its importance in the overall foodservice industry, as well as its predominant use of websites. Findings -Restaurant websites appear to be fairly strong in providing information in a technologically savvy environment. The areas that are found to be lower in functional efficiency are communication, relationship, and transaction. The three lowest-rated individual attributes of the websites studied in the current research are the use and functionality of banners, reservations, and language on the websites. Research limitations/implications -As a case study, the limitations of this research are that the findings cannot be generalized to all restaurants because only a sample of casual dining chain restaurants is used. In addition, the model evaluated all of the components of the websites as being equal with the understanding that different website components weigh differently in their importance with consumers. Practical implications -The implications of the paper are critical for website developers and hospitality organizations as the analysis shows that there is still a gap between customer perceptions of restaurant websites and the potential to use the website to engage and connect with guests. The paper will give industry practitioners some insight into the perceptions regarding the usability of their websites in order to allow the organizations to make changes accordingly. Originality/value -The paper is pioneering in developing and proposing a conceptual model of website evaluation and applying this theory-supported conceptual model to the casual dining chain restaurants website evaluation.

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A Comparative Analysis of Restaurant Websites and Hospitality School Restaurant Websites

Cited by 12 publications

References 7 publications

Online impulse buying of tourism products

Online impulse buying of tourism products

Information Technology Applications in Hospitality and Tourism: A Review of Publications From 2005 to 2007

Towards a functional model of website evaluation: a case study of casual dining restaurants

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