Most ambulatory therapeutics employ long term administration of oral medications, both for relief of symptoms and for prophylaxis against long term complications of disease. In an ideal world, all diagnoses would be unambiguous, and all patients' adherence to the prescribed regimens would be at or near optimal. In such an idealised setting, clinicians' and investigators' knowledge of biological and pharmacological variance would be sufficient to assess and optimise the outcome of drug therapy.Reality, however, is quite different. Even in those highly selected populations participating in clinical trials, with frequent and close supervision, the medication-taking behaviour of individuals frequently exhibits profound and largely unpredictable variability)'] One major consequence of such variability is increased ambiguity for the clinician. This review will focus on the interpretive dilemma faced by clinicians in practice settings, despite the advent of sophisticated pharmacokinetic analysis and simplified, once-daily regimens.