A Comparative Study of Competitive Brand Based on Customer-Perceived Value—Evidences from IAT

Liu, Yaozhong; Sun, Qiang

doi:10.4236/jss.2015.37040

Cited by 5 publications

(3 citation statements)

References 15 publications

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“…Think that when providing more value than the competitors, enterprise could obtain more customer perceived values, which can be deem as competitive advantage to develop market ability that is relative with sales growth measured by CPV (Y. Liu & Sun, 2015). The VRIO framework is a too used to analyze internal company resources and the ability to know whether the company can become source of competitive advantage sustainable in his book Resource-Based Theory: Creating and Sustaining Competitive Advantage.…”

Section: Discussionmentioning

confidence: 99%

Strategies to Create Competitive Advantage Through Promotions at Samana Resto Villa and Catering

Astana¹

2021

IJSSB

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The purpose of this research is to create excellence compete at the Samana Resto Villa and Catering. Data collection techniques used in. This study uses documentation techniques and interview techniques with several informant. The results of this study explain that based on the results of the VRIO analysis (Valuable, Rarity, Imitability and Organization) obtained from interviews with several informants, it was found that there were 18 resource and capability in Samana Resto Villa and Caterings that can be specified are 8 tangible resource competencies and resources There are 6 intangibles while for the capabilities there are 4. Competencies owned Samana Resto Villa and Catering more from a resource aspect than capabilities because resource competencies are 14 and there are 4 competencies. Based on 18 resources and capability included in the highly rated category need a new strategy such as for the resources owned by Samana Resto Villa and Caterings there are strategies that can be done, namely from (1) Human resources, this strategy conducted by involving human resources in workshops, seminars or training regarding the Resto Villa and Catering industry as well as increasing the number of competent employees in the hospitality industry, (2) Facility (Wi-Fi) strategy can be done with maximize the use of the internet as a means of promoting the dissemination of information regarding Samana Resto Villa and Catering as well as a branding tool. (3) Location, to draw visitors are not only a strategic location but also need cooperation with travel parties and tour agents, because this strategy can be done as a means promotions and branding for the Samana Resto Villa and Catering. (4) The use of technology can done by leveraging android to increase promotion and increase services with android applications. While the strategy that can be done from the side Capabilities are (5) Service Skills with care improve employee abilities in serving visitors and improving language skills by following training. (6) networking skills, this can be done by increasing the number network and cooperation so as to create new networks and can improve number of visitors

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Section: Discussionmentioning

confidence: 99%

Strategies to Create Competitive Advantage Through Promotions at Samana Resto Villa and Catering

Astana¹

2021

IJSSB

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“…High customer perceived value means that a suitable brand image is left in the customer's mind, thereby influencing consumer loyalty and frequency of repeat purchases, demonstrating the brand's class. brand [24].…”

Section: Literature Reviewmentioning

confidence: 99%

Factors of Personal Values Influencing the Purchase Intent of Feng Shui Jewelry among Generation Z Youths in Hanoi City

Thanh Tung,

Nhat Quang

2023

J Econ Managem Res

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To examine the personal value factors influencing the purchase intent of Feng Shui jewelry among Generation Z youths in Hanoi City, this research employs a quantitative research method based on data collected from a survey of 277 participants. Among them, 164 individuals have previously purchased or used Feng Shui jewelry and expressed the intention to continue, while the remaining participants, who have not yet made a purchase, indicated an intention to do so in the near future. The collected data was cleaned and processed using SMARTPLS software. The research results indicate that, among the four considered factors, "Quality of Happy Life" (HP) has the strongest impact on the purchase intent of Feng Shui jewelry among Generation Z youths in Hanoi City, with an impact level of 0.506. Following closely is the factor "Social Recognition Value" (CN) with an impact level of 0.256. Based on the analysis results, the research team provides insights to enhance the convenience of Feng Shui jewelry consumption while optimizing personal value for customers.

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“…And, this advantage is hard to imitate, because it is invisible and permeating in all aspects of business products and services, which will not only be a tough challenge for competitors, but also effectively block new entrants' threats and enhance the brand market bargaining power to get higher Journal of International Business and Management (JIBM) https://rpajournals.com/jibm returns. Customers are willing to pay higher prices for different experience causing different brand experience can reduce customer sensitivity to price (Liu and Sun, 2015).…”

Section: Brand and Brand Competencymentioning

confidence: 99%

Customer-Perceived Value on Samsung and Apple Smartphone: A Comparative Study on Japanese and Bangladesh University Students

2021

JIBM

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Customer-perceived value constitutes at the core of competition of brands. This analysis is done in light of the case between Apple and Samsung over customer perceived value (CPV) on brands among the students of Japan and Bangladesh. Therefore, the main research question of this study is to compare brand preferences between Apple and Samsung among students of two countries. This study is followed by quantitative research approach. Both primary and secondary data were used in this research. Primary data were obtained through structured questionnaires given to respondents for in depth interview. Data were analyzed using statistical software: SPSS. The research result revealed that the brand loyalty is high among Apple users; hence Apple has a strong brand preference over Samsung among the students of Japan. In contrast, brand loyalty is high among Samsung users in Bangladesh since it has a strong brand preference over Apple because of open-sourced Android operating system and cheaper price of the product. The study has shown that the customer perceived value of Apple is higher than that of Samsung. The study also found that the brand image of Apple was relatively better as compared to that of Samsung in most of the traits studied especially in quality, price, operating system, and after sales service. This paper provides a comparative analysis on customer perceived value on brand of two giant smartphone companies and through this analysis it can be concluded that at present Samsung is the best brand for smartphone users in Bangladesh, in contrast, Apple is the leading brand in Japan to smartphone users. Keywords: Customer-Perceived Value, Brand Dentity, Value Chain, Competitive Analysis, Smartphone

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A Comparative Study of Competitive Brand Based on Customer-Perceived Value—Evidences from IAT

Cited by 5 publications

References 15 publications

Strategies to Create Competitive Advantage Through Promotions at Samana Resto Villa and Catering

Strategies to Create Competitive Advantage Through Promotions at Samana Resto Villa and Catering

Factors of Personal Values Influencing the Purchase Intent of Feng Shui Jewelry among Generation Z Youths in Hanoi City

Customer-Perceived Value on Samsung and Apple Smartphone: A Comparative Study on Japanese and Bangladesh University Students

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