A Comparative Study of Depiction of Feminism on Indian Celluloid in Pre &amp; Post Liberalization Era: Tribute to A Visionary Maestro

Mukherjee, Arunava Narayan; Mukherjee, Kana; Mukherjee, Aindrila

doi:10.1504/ijicbm.2020.10027992

Cited by 1 publication

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“…Various research studies on films, television, advertisement proved the behaviour change and positive impact. Mukherjee et al (2020) conducted comparative research on the portrayal of women in celluloid in a pre-and post-liberalization era in India concerning the role of a cine-star who helps in branding a movie. The study has compared Hindi movies Pink (2016) and Bengali movies Adalat O EktiMeye (1982).…”

Section: Literature Reviewmentioning

confidence: 99%

Adoption of Cab Model for Instrument Development of Effectiveness of Crime-Based Reality-Shows

Singh¹,

Prakash²,

Lal³

2021

JCCC

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This study aims to develop a scale for measuring the effectiveness of reality-based crime shows. The dearth of study reported in the literature in this domain, particularly with reality based-crime shows. Well established CAB (Cognitive Affective Behavioral) model is taken for benchmarking. Items are developed and classified under these three constructs – cognitive, affective, and behaviour. Under cognitive construct, general awareness and causal awareness are taken as subdomains; under affective construct, emotional coping and sympathetic feelings while under behavior construct responsible, preventive, maladaptive, and novel technique seeking behavior were taken into consideration. Using the proposed questionnaire following the cross-sectional design, data is collected from 400 respondents from metro cities. Confirmatory factor analysis and reliability tests are conducted using SPSS-21 and Amos-21. Data analysis is conducted for reliability, discriminant and convergent validity. The instrument's high reliability is reported as all subdomains and constructs achieved more than recommended threshold values of Cronbach's alpha and composite reliability. Results also confirmed the achievement of convergent and discriminant validity. This study is limited to the young population of metro cities. Better generalization can be achieved by extending this study to a diverse set of respondents regarding demography and socioeconomic profile. This can be extended for measuring other reality shows.

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Section: Literature Reviewmentioning

confidence: 99%