Thermoelectric properties are studied in Ce-doped In2O3 (ICO) films with Ce content x up to 9 at.% prepared by dc sputtering. Films of ICO are transparent in the visible light region (transmission more than 80%), having the highest room-temperature conductivity σ300=120 S/cm for x = 3 at.%. Thermoelectric power at room temperature S300 is well correlated to the electron density n, showing a linear relation of S300 vs. ln(σ300) in the Jonker fashion. The temperature dependence of the thermoelectric power S(T) is well described in terms of a simple percolation model characterized by a formula Sp(T) = AT + (B/T) + C with fitting parameters A, B and C. We define a percolation index as Γ300 = |B/(AT 2)| at T = 300 K, the doping dependence of which is found to be related to that of the power factor P300 = S 2 300 • σ300 in the ICO films. Similar correlations are also shown in bulk-systems composed of rare-earth metal oxides.