The present paper reports on a significant enhancement of ethanol oxidation reaction (EOR), investigated on Pt and PtSn-modified nickel foam electrodes, realized via in situ formation of surface nickel oxy-hydroxide layer in 0.1 M NaOH solution. In the presence of ethanol in electrolyte, adsorbed C 2 H 5 OH molecules (and/or its oxidation intermediates) prevent Pt (PtSn) sites from their extensive dissolution upon prolonged surface electrooxidation of Ni foam electrode. The above was elucidated through cyclic voltammetry examinations and a.c. impedance-derived charge transfer resistance parameter values. Surface topography and the presence of catalytic additives were revealed from the combined scanning electron microscopy (SEM) and energy dispersive x-ray spectroscopy (EDX) analyses.