2014
DOI: 10.35609/gjbssr.2014.2.3(8)
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A comparative study on the work reward preferences between Generation X and Generation Y

Abstract: Objective - The objective of this research is to analyse the reward preferences of Generation X and Generation Y in the workplace Methodology/Technique - This research was conducted using the qualitative method. In-depth interviews were done to gain a deeper understanding of the phenomenon. Findings - One of the main findings is that Generation Y prefers non-monetary rewards over monetary. The findings will be able to help organisations to cater the demands of its employees that are predicted to consist of G… Show more

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