2012
DOI: 10.31436/iiumej.v12i6.199
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A Comparison Between Single Linkage and Complete Linkage in Agglomerative Hierarchical Cluster Analysis for Identifying Tourists Segments

Abstract: Cluster Analysis is a multivariate method in statistics. Agglomerative Hierarchical Cluster Analysis is one of approaches in Cluster Analysis. There are two linkage methods in Agglomerative Hierarchical Cluster Analysis which are Single Linkage and Complete Linkage. The purpose of this study is to compare between Single Linkage and Complete Linkage in Agglomerative Hierarchical Cluster Analysis. The comparison of performances between these linkage methods was shown by using Kruskal-Wallis test. The result of t… Show more

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Cited by 5 publications
(7 citation statements)
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“…Again, the cluster distance for the 2 nd distance matrix is determined from the lowest value in Table 5 with C.D.2 = 1.05. For this 2 nd improvement, area A10 is grouped with area A11 and all values of Ei, (10,11) = E (10,11),i are as follows:…”
Section: Resultsmentioning
confidence: 99%
See 3 more Smart Citations
“…Again, the cluster distance for the 2 nd distance matrix is determined from the lowest value in Table 5 with C.D.2 = 1.05. For this 2 nd improvement, area A10 is grouped with area A11 and all values of Ei, (10,11) = E (10,11),i are as follows:…”
Section: Resultsmentioning
confidence: 99%
“…According to dataset of 3 variables: daily use of both languages, Cantonese proficiency and English proficiency, all people were grouped into 4 groups: group A of frequent language users with high Cantonese proficiency, group B of frequent language users with intermediate Cantonese proficiency, group C of moderate language users with high Cantonese proficiency and group D of moderate language users with high Cantonese proficiency. Noor, Sabri and Safiek [10] compared performances of Single Linkage method and Complete Linkage method by clustering 200 tourists in Kapas Island into subgroups. With these two methods, the results showed that Complete Linkage method was more proper method to analyze and group these 200 tourists than Single Linkage method since the chain effect grouped the 191 tourists into one group.…”
Section: Introductionmentioning
confidence: 99%
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“…Single Linkage focuses on the smallest distance or the closest neighbour between sub-clusters. Complete Linkage takes the largest distance or the farthest neighbour between sub-clusters [4], while Average Linkage takes the average distance between sub-clusters. Previous research [5] conducted a hierarchical tree-based image segmentation.…”
Section: Jurnal Ilmu Komputer Dan Informasi (Journal Of Computer Sciementioning
confidence: 99%