A Comparison of Career Attitudes of News-Editorial and Ad-PR Students

The Roles of the Game

“…A study found that news-editorial students saw public relations and advertising as less useful and less prestigious than their own course, which is consistent with the projournalism bias that many professional journalists have. 32 These attitudes among journalism students are already "firmly in place before they graduate college." 33 A study also found marginal change in terms of journalistic roles among British college students, concluding that students' journalism roles appear to have been "deeply internalized before arrival at university."…”

“…32 These attitudes among journalism students are already "firmly in place before they graduate college." 33 A study also found marginal change in terms of journalistic roles among British college students, concluding that students' journalism roles appear to have been "deeply internalized before arrival at university." 34 If these role conceptions of students have been internalized before they came to the university, where did these role conceptions come from?…”

Employment Preferences of Students in the 2001 AAF National Student Advertising Competition

“…A comparison of attitudes among advertising/ public relations and journalism/news editorial students at three universities by Smith (1987) revealed that advertising students were perceived to have opportunities for greater financial rewards in the workplace than were aspiring journalists. Parsons (1989) concluded from a study of various communication majors at four universities that "being materially successful" was "most important" to advertising students.…”

Motives of Chinese Students to Choose Journalism Careers

“…Becker et al (1987) also assumed that the values and professional orientations of the students were 'Chinese journalists boast high social status because of their political and material privileges. ' the product of their backthe beginning of their professional education in order to better understand why they choose particular communications careers and how their social and political values might effect their choice and their attitude formation (Parsons, 1989; Smith, 1987). They believe that the relationship between students' values and attitudes and the congruence of these values with the perceived values of the different professions is important because it sheds light on the motivations and social orientations of studentsinformation useful to educatorsand it provides a better understanding of professional self-selection, an important element of professional socialization (Parsons, 1989, and Smith (1987) found that students from different journalism majors entered journalism for different motivations because of their different val-grounds, as well as of their college experiences, which, in turn, were thought to be affected by the students' backgrounds and their reasons for majoring in journalism, as well as the timing of that decision.…”

“…China. Some studies in the United States have found that students' views of journalism as a career were largely negative: low pay and prestige, routine and dull work, high pressure and limited job opportunities (Smith, 1987;Bowers, 1974). Surveys have also indicated that journalism is not much admired as a profession in the United States.…”