“…Moreover, two other influential factors, including cleanliness and friendliness of staff (i.e., service), have been confirmed (Tripp, Greathouse, Shanklin, & Gregoire, 1995). (Hwang, Lee, & Park, 2012) divided the most important factors into five dimensions including food and environment, service and courtesy, price and value, location, and advertising and promotion. Moreover (Mak, Lumbers, Eves, & Chang, 2012) summarized all influential factors into six dimensions comprising sensory attributes, food content, methods of preparation and cooking, food type, food availability, and price, value and quality.…”